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Message from Chairman

Southeast Asia is undoubtedly one of the world’s most vibrant and diverse business landscapes, with much untapped potential.

Since Hitachi Asia’s inception in 1989 as the regional headquarters in Singapore, we have grown alongside Southeast Asia and witnessed the transformation of this dynamic region. Together with our partners and customers, we have achieved many significant milestones – including the completion of major integrated projects, as well as partnerships with governments in the areas of climate change and digital transformation.

Today, we have more than 10,000 employees in Southeast Asia, and about 280,000 globally. We have so much more to give back to each local community while contributing to society at large.

In Hitachi’s latest management plan titled “Inspire 2027”, we aim to transform Hitachi into a digital-centric company. For so many years now, Hitachi has been solving society’s toughest challenges by combining Products, which we have refined for over a century, with OT (Operational Technology) and IT. Our vision is to realise a harmonised society where the environment, people’s wellbeing and economic growth can coexist in harmony. This means that businesses can grow by preserving the global environment and cherishing human happiness all at the same time.

“Harmony” is an important value that has been passed down since Hitachi’s founding more than 115 years ago. And a “harmonised society” is especially important given the increasing conflicts around the world.

To achieve this ideal society, there are three keys:
1) Evolution of Lumada

As Hitachi’s latest digital platform, Lumada 3.0 is a fusion of domain knowledge and AI. Domain knowledge refers to the vast amount of tacit knowledge and data accumulated in the field, along with the unique expertise that Hitachi has developed over many years of analysis. With the introduction of Gen AI, these data can now be utilised more effectively to help our customers solve problems, improve operations, and become more sustainable. Lumada 3.0 can turn collected data into value and help bring about a harmonised society.

2) True One Hitachi

Technology alone cannot realise our vision of a harmonised society. The collective efforts of the Hitachi Group across businesses and regions needs to work together to deliver greater value to customers and society through combined strengths.

3) Co-creation with Society

The final key to achieving a harmonised society is to work together with the people who shape the society by sharing ideas and co-creating new solutions to help the society. They can be anyone from the community, business and/or government. By listening, collaborating and asking, “What’s next?”, we believe we will continue to inspire the generations to come.

Because at Hitachi, asking “What’s next?” drives everything we do. As we continue this journey through unprecedented speed, we invite you to ask this simple yet emboldening question together, “What’s next?”

Chairman of Hitachi Asia Ltd.
Head of APAC

Message from Managing Director

For more than six decades, Hitachi has been an integral part of Southeast Asia’s development. We first began our Southeast Asia journey in Singapore in 1963 and later established Hitachi Asia Ltd. as our regional headquarters in 1989. From power generation equipment to elevators and escalators, we have grown with the region as a manufacturer and exporter.

Since then, our pivot towards Hitachi’s Social Innovation Business catalysed a total transformation within the Hitachi Group – from a manufacturer to a sustainable solutions provider. Responding to the global changes in technology, the digital revolution saw a shift in technology and subsequently digitalisation. The recent addition of new group companies such as Hitachi Energy, Hitachi Rail STS/GTS, GlobalLogic, and JR Automation has further strengthened our prowess in IT, OT* and Product.

Fast forward to today, our latest management plan dubbed, “Inspire 2027” sets a strategic roadmap to drive sustainable growth by delivering AI-enabled solutions with our capability. One key point is the “Evolution of Lumada”. Since its launch in 2016, Lumada has supported the digital transformation of our customers, and now it is evolving further with AI. The driving force behind this evolution is the fusion of Hitachi’s domain knowledge and AI, which further improves asset performance and operational excellence for customers. We call this, “Lumada 3.0”.

In Southeast Asia, we will focus on three areas, namely (1) Social Infrastructure, (2) Manufacturing Industry, and (3) Urbanisation, with digital at its core.

Our customers have been seeking innovations to enable their growth and realisation of sustainability. Since being assigned to Singapore, I have come to understand three things that customers are looking for:

1. Energy efficiency: Adaptation of green energy and integrating sustainable energy solutions
2. Digital technology: Data Collection, Data Visualisation, Data Analysis, Data Utilisation and Data Protection
3. Innovation: By utilising AI technology that makes the above possible

To meet the growing needs of this region, the Hitachi Group will unite as “True One Hitachi”. With almost 90 companies and over 10,000 talented employees in Southeast Asia, we will combine our cultivated domain knowledge, wide variety of products, OT, and IT powered by AI.

Through the strategic collaboration among customers, local partners, and our capabilities as True One Hitachi, we can deepen synergies and deliver even greater value to society. That is our focus – to provide solutions to the world’s most complex challenges.

Regardless of the uncertainties in the geopolitical environment, we will continue to identify risks, take agile action and turn them into opportunities.

Guided by our corporate ethos from more than 115 years ago, Hitachi will continue to contribute to society as we aim to realise a harmonized society where the environment, people’s wellbeing and economic growth can coexist in harmony.

Managing Director of Hitachi Asia Ltd.