Themed “Going Green for the Future”, the Board of Investment (BOI) Fair 2011 was held on 5 – 22 January 2012 at the Muang Thong Thani Impact Exhibition and Convention Center, Bangkok Thailand. Hitachi’s “Tomorrow, Together” Pavilion received overwhelming responses from the crowd and attracted more than 95,000 visitors, including well-known entrepreneurs, diplomats, government officials and members of the press. On 4 January 2012, Hitachi executives including Mr. Makoto Nagashima, Managing Director, Hitachi Asia Ltd., Mr. Kazuo Karasawa from Hitachi Asia (Thailand) Co., Ltd., Mr. Hidetoshi Kawamoto from Hitachi Automotive Systems Asia, Ltd., Mr. Munehiro Awataguchi from Hitachi Automotive Systems Asia, Ltd., Mr. Koji Kikuchi from Hitachi Automotive Systems Asia, Ltd. and Mr. Toshinori Osumi from Hitachi Chemical (Thailand) Co., Ltd., officiated the opening of Hitachi Pavilion through the Ribbon Cutting Ceremony. The Hitachi Pavilion was created to take visitors to the vision of a sustainable future through Hitachi’s green technology. Designed under the concept of modernity, the Hitachi pavilion was an embodiment of elegance, simplicity and contemporary style. The pavilion design maintained local Thai elements while injecting contemporary ideas and sustainable concepts for a better future. Four zones within the building introduced the Japanese culture and Hitachi’s cutting-edge innovations. Each individual zone described the various possibilities of city development and future lifestyles with Hitachi's advanced green technology: