Managing Asia: Asia Builders
In an inaugural Managing Asia event on October 3, the first of two "Asia Builders" series was delivered with a live-shoot of events held at the Marina Bay Sands (MBS). This was done with the intent of being the convergent point for dynamic discussions between renowned architects, business leaders and experts shaping our cities. This multi-platform campaign was a regional sponsorship between CNBC and Hitachi entitled "Asia Builders", which was recorded through the on-ground event in front of a LIVE audience for the first time and broadcasted in two-parts on October 17 and 24 across CNBC's TV and digital platforms. The on-ground event attracted a total of 140 participants with more than half being C-level executives, and nearly 85% from the senior level management. Additionally, Hitachi's sponsorship included promotions that ran on CNBC Asia Pacific and digital entitlements on CNBC.com...