December 13, 2012
Hitachi Launches the Indian Brand Campaign
New Delhi, India, December 13, 2012 – Hitachi India Pvt. Ltd. today announced the launch of its brand campaign “Tomorrow Together” in India. This campaign aims to promote and reinforce Hitachi’s position as a leader in the Social Innovation Business in India, as well as to synergize the campaign products with the upcoming Hitachi Environment Forum happening on 14 December 2012. In addition, the campaign theme is in line with the forum theme – Green Technology Clean City.
Mr. Ichiro Iino, Managing Director of Hitachi India Pvt. Ltd., said, “This brand campaign, “Tomorrow Together”, shows our commitment to the Indian market. Through this brand campaign, Indian citizens will be able to gain better understanding of how Hitachi will contribute to the sustainable growth in India through its businesses.”
India is one of the most important markets for Hitachi’s overseas businesses and a focus region for its expanding Social Innovation Business. After demonstrating dramatic growth, in 2011, India was repositioned as a fifth key management area outside of Japan, alongside China, Southeast Asia, Europe, and the Americas.
By depicting major social issues triggered by the rapid urbanization of India, this campaign will showcase how Hitachi’s products and services can solve these issues as well as contribute to improve and transform the lives of Indian citizens. Specifically, the campaign will focus on Hitachi’s B2B products across a range of business domains. They include: monorails to reduce traffic congestion, air quality control systems mainly used in power plants to reduce air pollution, water treatment plants that help reduce water shortage by converting sewage water to re-usable water for irrigation purpose, and solar power equipment that ensure natural resources are utilized to overcome power shortage. These products would also be discussed at the upcoming forum.
Evident through the campaign and its creative executions is Hitachi’s expertise and support for its Social innovation Business, which provides solutions to create “win-win’ situations to enable Hitachi’s customers and the wider society to meet their own goals for sustainable growth.
The campaign, featuring television commercials, newspapers, magazines and online, will run from now to March 2013.
For more information on Hitachi’s “Tomorrow Together” campaign, please visit