The Hitachi Christmas Light-Up 2011 was held at the Saigon Tax Trade Center, Vietnam on 9 December 2011. This is the 4th consecutive year that Hitachi is sharing the joy of Christmas with the Vietnamese at Saigon Tax Trade Center, a prominent landmark in Ho Chi Minh City.

The event was officiated by Ms Le Minh Trang, General Director of Saigon Trading (SATRA) Group, Mr Kiyoshi Kinugawa, Chief Executive for Asia, Hitachi, Ltd., Mr Nakamura, Managing Director, Hitachi Asia Vietnam and Mr Masanori Iwanaga, Managing Director of Hitachi Home Electronics Asia.

“I hoped that through this event, visitors can experience how Hitachi utilizes the latest technologies to offer energy efficient solutions and environmentally conscious products that improve the quality of life of today’s modern customers like yourselves (Vietnamese),” said Mr Kinugawa in his Christmas opening speech.

The theme for 2011 is “Christmas Night Fest at the Hitachi Aqua Castle”, featuring different marine animals performing an impressive music show in the Hitachi Aqua Castle. Famous musicians in Vietnam such as singer Elvis Phuong, Van Mai Huong and Boy Band V Music were invited to perform in this festive event. Using pyrotechnics, the show ended with magnificent fireworks and a shower of snow confetti.