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Three days to the North Pole (PDF Type, 26 kByte)

May 03, 2002

Three days to the North Pole
Hitachi Extreme North Expedition

Media Advisory

Adventurer Khoo Swee Chiow braved a raging blizzard and is currently just three days away from reaching the North Pole.

The Hitachi Extreme North Expedition team trekked in extremely bad weather conditions on Day 41 (May 2, 2002), and have only 66km to go to their target.

Khoo said: “A blizzard hit us yesterday but we soldiered on anyway. If everything goes well, we’ll reach the North Pole in three days.”

“It’s very exciting as we’re getting really close now and we just want to keep going!” The blizzard has since cleared up and warmer temperatures of -14°C will allow the team to advance comfortably.

“Now it feels just like we’re approaching the summit of a mountain. It’s the final stretch and the team is hyped up,” said an excited Khoo.

“If the weather holds up and we don’t run into too many leads, we’ll be right on target.”

About Hitachi Asia Ltd.

Hitachi Asia Ltd., a subsidiary of Hitachi, Ltd., is headquartered in Singapore. With offices across seven ASEAN countries – Indonesia, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam – the company is focused on its Social Innovation Business to answer society’s challenges. Hitachi Asia and its subsidiary companies offer a broad range of information & telecommunication systems, power systems, social infrastructure & industrial systems, electronic systems and equipment, construction machinery, high functional materials and components, automotive systems, home appliances and others. For more information on Hitachi Asia, please visit the company’s website at