Together with the Hitachi Group of Companies (GoCs) in Singapore, Hitachi played Santa to a group of residents living in 1-room rental flats in Block 47, Owen Road, who rely mostly on the government’s support and other forms of charity. Working alongside our long-term partner, Orchard Road Business Association (ORBA) yet again, and with the Moulmein-Cairnhill Constituency (MCC) for the first time, this CSR program started out with one objective – to make a difference in the lives of these residents. To this purpose, a donation drive was initiated on 1 October 2019, and the result was overwhelming. In all, Hitachi received monies from staff donation to purchase 190 mattress sets which included a pillow, foldable mattress and covers; as well as NTUC vouchers for the families and Popular Bookstore vouchers for the children...

For the 28th year running, Hitachi is proud to sponsor the Orchard Road Christmas Light-Up once again! This year’s Light-up started on 10 November and will end on 1 January. Asia’s most famous shopping street was transformed into a magical display of fairytales and whimsical wonderland. Orchard Road has become a visual feast of colours and lights lined with well-loved Disney characters, with trees on either side decorated with illuminated 3D Mickey Mouse icons to usher in the year-end festivities.