On 3 December 2010, the Hitachi Group of Companies in the Philippines launched the Hitachi Christmas Fiesta, a Christmas tree lighting ceremony at the South Arcade Area of The SM Mall of Asia in Pasay City.

Organized in conjunction with Hitachi’s 100th Anniversary, the Hitachi Tree Lighting Ceremony highlights the synergy among the Hitachi Group of Companies in Philippines to create an atmosphere of hope and joy during this festive period. The ornaments used to adorn the 30-ft tree are made of beautifully crafted recyclable materials and shows Hitachi’s commitment to the conservation of resources.

The Santa Isabel College Singers and popular actress and singer Rhian Ramos added to the festive mood with their performances. The highlight of the event was the official lighting of the Hitachi Christmas Tree led by Mr Yoshinori Iwasawa, General Manager of Hitachi, Ltd. (Philippines Branch), Mr Jun Ishihara, Chairman of Manila International Freight Forwarders, Inc., and Mr Hitoshi Goto, General Manager of Hitachi Asia Ltd. (Philippines Branch).

The Christmas Fiesta continued with chorale performances on 11, 18 and 23 December at the Hitachi Christmas Tree, which was displayed at the SM Mall of Asia until 2 January 2011.

Participating Hitachi Group companies
  • Hitachi Asia Ltd.
  • Babcock-Hitachi (Philippines) Inc.
  • Clarion Manufacturing Corporation of the Philippines
  • Hi-Eles Industrial Corporation
  • Hitachi Air Conditioning Products Philippines Inc.
  • Hitachi Cable Asia Ltd.- Philippine Branch
  • Hitachi Cable Philippines, Inc.
  • Hitachi Global Storage Technologies Philippines Corporation
  • Hitachi High-Technologies Pte. Ltd.
  • Hitachi Industrial Machinery Philippines Corporation
  • Hitachi, Ltd.-Philippine Branch
  • Hitachi Plant Technologies, Ltd. Philippine Branch Office
  • Hitachi Terminals Mechatronics Philippines Corporation
  • Hitachi Via Asia Pte. Ltd. Philippine Branch
  • Manila International Freight Forwarders, Inc.
  • PHCP, Inc.
  • PHCP Co., Ltd. Inc.
  • Philippine Precision Technology, Inc.
  • San Technology, Inc.

A symbol of hope and inspiration for the next generation, the Hitachi Wish Tree holds in its branches the wishes for the future.